@font-face{font-family:"Karantina";src:url(assets/fonts/Karantina-700-hebrew.woff2) format("woff2");font-weight:700;font-display:swap;unicode-range:U+0307-0308,U+0590-05FF,U+200C-2010,U+20AA,U+25CC,U+FB1D-FB4F}
@font-face{font-family:"Karantina";src:url(assets/fonts/Karantina-700-latin.woff2) format("woff2");font-weight:700;font-display:swap;unicode-range:U+0000-00FF,U+2000-206F}
@font-face{font-family:"Heebo";src:url(assets/fonts/Heebo-hebrew.woff2) format("woff2");font-weight:300 800;font-display:swap;unicode-range:U+0307-0308,U+0590-05FF,U+200C-2010,U+20AA,U+25CC,U+FB1D-FB4F}
@font-face{font-family:"Heebo";src:url(assets/fonts/Heebo-latin.woff2) format("woff2");font-weight:300 800;font-display:swap;unicode-range:U+0000-00FF,U+2000-206F}

:root{
  --black:#000;
  --white:#fff;
  --grey:#b5b5b5;
  --gutter:20px;
  --display:"Karantina","Heebo",Arial,sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--black);color:var(--white);font-family:"Heebo",Arial,sans-serif;font-size:18px;line-height:1.55}
img,video{display:block;max-width:100%;height:auto}
h1,h2,h3,p,ul,figure{margin:0;padding:0}
ul{list-style:none}
h1,h2,h3{font-family:var(--display);font-weight:700;line-height:.95}
h2{font-size:clamp(3.6rem,12vw,8.5rem);text-wrap:balance}
a{color:inherit}
:focus-visible{outline:3px solid var(--white);outline-offset:3px}
.offer :focus-visible{outline-color:var(--black)}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%)}

.skip{position:absolute;inset-inline-start:12px;top:-60px;background:#fff;color:#000;padding:8px 14px;z-index:30}
.skip:focus{top:8px}

.btn{display:inline-block;border:0;cursor:pointer;background:var(--white);color:var(--black);font:inherit;font-weight:600;font-size:1.1rem;text-decoration:none;padding:15px 38px;min-height:56px;transition:background .15s,color .15s}
.btn{white-space:nowrap;max-width:100%}
.btn:hover{background:#d8d8d8}

/* hero */
.hero{display:flex;flex-direction:column;min-height:100svh}
.hero__top{display:flex;justify-content:space-between;align-items:center;padding:4px var(--gutter);font-weight:600;font-size:1rem}
.hero__who{display:flex;align-items:center;gap:10px}
.hero__who img{width:36px;height:36px;object-fit:cover}
.hero__top a{text-decoration:none;font-weight:400;padding-block:12px}
.hero .wall{flex:1 1 0;min-height:max(46svh,300px);grid-auto-rows:1fr}
.hero .tile{aspect-ratio:auto;min-height:0}
.hero .tile__open{padding:10px}
.hero .tile__open::before{top:10px;inset-inline-start:10px;width:14px;height:17px}
.hero .tile__name{font-size:clamp(1.6rem,6.4vw,2.6rem)}
.hero .tile__fact{font-size:.78rem}
.hero__text{padding:18px var(--gutter) 24px}
.hero h1{font-size:clamp(2.8rem,15.2vw,14rem)}
.hero__text p{margin-top:10px;font-size:1.05rem;max-width:30em}
.hero .btn{margin-top:16px}
@media (max-width:360px){.btn{padding-inline:20px}}

/* the line */

/* the gap */
.gap{padding:64px var(--gutter) 90px}
.run__intro{position:absolute;inset-inline:var(--gutter);top:50%;transform:translateY(-50%)}
.run__intro p{margin-top:18px;font-size:1.22rem;max-width:32em}
.gap__next{margin-top:60px;font-size:clamp(2.2rem,8vw,4rem)}
.gap__cases{display:grid;gap:32px;margin-top:24px}
.case{display:grid;grid-template-columns:36% 1fr;gap:16px;align-items:center}
.case h3{font-size:clamp(1.75rem,6.4vw,3.4rem);line-height:1}
.case p{margin-top:8px;font-size:1.06rem;line-height:1.45}
.case .tile__open{background:none}

/* work */
.wall{display:grid;grid-template-columns:1fr 1fr}
.tile,.wide{position:relative;overflow:hidden;background:#111}
.tile{aspect-ratio:9/16}
.tile video,.wide video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}
.tile video[controls]{object-fit:contain;background:#000}
.tile__open{position:absolute;inset:0;width:100%;display:flex;flex-direction:column;justify-content:flex-end;align-items:flex-start;gap:2px;border:0;padding:14px;background:linear-gradient(to top,rgba(0,0,0,.72),rgba(0,0,0,0) 40%);color:var(--white);font:inherit;text-align:start;cursor:pointer}
.tile__open::before{content:"";position:absolute;top:16px;inset-inline-start:16px;width:20px;height:24px;background:var(--white);clip-path:polygon(0 0,100% 50%,0 100%);filter:drop-shadow(0 1px 3px rgba(0,0,0,.6))}
.tile__name{font-family:var(--display);font-weight:700;font-size:clamp(2.2rem,8vw,3.8rem);line-height:1}
.tile__fact{font-size:.86rem;line-height:1.3}
.wide{aspect-ratio:16/9}
.wide .tile__name{font-size:clamp(2.2rem,8vw,4rem)}
.more{padding-top:90px}
.more h2{padding:0 var(--gutter) 28px}
.more .wall{grid-template-columns:repeat(3,1fr)}
.more .wall .tile__open{padding:8px}
.more .wall .tile__open::before{top:8px;inset-inline-start:8px;width:12px;height:15px}
.more .wall .tile__name{font-size:1.5rem}
.more .wall .tile__fact{font-size:.75rem}
.pair{display:grid;grid-template-columns:1fr 1fr}
.pair .tile__open{padding:10px}
.pair .tile__name{font-size:1.7rem}
.pair .tile__fact{font-size:.8rem}
.pair .tile__open::before{top:10px;inset-inline-start:10px;width:13px;height:16px}
.pair .wide--full{grid-column:1/-1}


/* offer */
.offer{background:var(--white);color:var(--black);padding:90px var(--gutter)}
.offer__lead{margin-top:18px;font-size:clamp(1.5rem,5.6vw,2.2rem);line-height:1.25;font-weight:600;max-width:24em}
.offer__plain p{margin-top:18px;font-size:1.25rem;max-width:28em}
.motion .offer__plain{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%)}
.offer .btn{margin-top:26px;background:var(--black);color:var(--white)}
.offer__ways{margin-top:44px;font-size:clamp(1.5rem,5.6vw,2.2rem);line-height:1.25;font-weight:600;max-width:24em}

/* on set */
.set{padding:90px 0 0}
.set__text{padding-inline:var(--gutter)}
.set__text p{margin-top:16px;font-size:1.22rem;max-width:28em}
.set__day{width:100%;aspect-ratio:4/5;object-fit:cover;background:#111;margin-top:26px}
.set__pair{position:relative;margin-top:34px}
.set__pair video{width:100%;aspect-ratio:9/8;object-fit:cover;background:#111}
.set__pair figcaption{position:absolute;bottom:12px;inset-inline:0;display:grid;grid-template-columns:1fr 1fr;padding-inline-start:14px;font-size:1.05rem;font-weight:600;text-shadow:0 1px 8px rgba(0,0,0,.9)}
.set__pair span+span{padding-inline-start:14px}

/* about */
.about img{width:100%;aspect-ratio:4/5;object-fit:cover;object-position:50% 30%}
.about__text{padding:60px var(--gutter) 90px}
.about__text p{margin-top:16px;font-size:1.22rem;max-width:30em}
.about__film{width:100%;max-width:32em;aspect-ratio:16/9;object-fit:cover;background:#111;margin-top:20px}

/* questions */
.ask{padding:0 var(--gutter) 90px}
.ask__item+.ask__item{margin-top:44px}
.ask__item h3{font-size:clamp(2.8rem,9vw,5rem)}
.ask__item p{margin-top:6px;font-size:1.22rem;max-width:30em}

/* call */
.call{background:#111;padding:90px var(--gutter) 70px;scroll-margin-top:0}
.call__text p{margin-top:16px;font-size:1.22rem;max-width:30em}
.reach{margin-top:30px}
.reach .btn{margin-top:14px;width:100%;text-align:center}
.wa{display:flex;align-items:flex-end;gap:8px;margin-top:22px;padding:8px;background:#0b141a}
.wa__line{flex:1;min-height:44px;padding:10px 14px;border-radius:22px;background:#202c33;color:#e9edef;font-size:1rem;line-height:1.35}
.wa__caret{display:none;width:2px;height:1.05em;margin-inline-start:2px;vertical-align:-.15em;background:#00a884}
.motion .wa.typing .wa__caret{display:inline-block}
.wa__send{flex:none;width:44px;height:44px;border-radius:50%;background:#00a884 url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24'%3E%3Cpath fill='%23fff' d='M21 12 3 3l2.6 7.6L14 12l-8.4 1.4L3 21z'/%3E%3C/svg%3E") center/20px no-repeat;transform:scaleX(-1)}
.motion .wa.ready .wa__send{animation:nudge .5s cubic-bezier(.34,1.56,.64,1)}
@keyframes nudge{50%{transform:scaleX(-1) scale(1.14)}}
.me{display:flex;align-items:center;gap:14px;margin-top:28px}
.me img{width:64px;height:64px;flex:none;object-fit:cover}
.me p{font-size:1rem;line-height:1.4}
/* motion: everything below is scroll-drawn by app.js, and only with html.motion */
.hero .ln{display:block}
.motion .hero .ln{overflow:hidden;padding-block:.08em;margin-block:-.08em}
.motion .hero .ln>span{display:block;animation:rise .9s cubic-bezier(.16,1,.3,1) both}
.motion .hero .ln+.ln>span{animation-delay:.08s}
.motion .hero__text p,.motion .hero .btn{animation:fade .8s .35s ease both}
@keyframes rise{from{transform:translateY(105%)}}
@keyframes fade{from{opacity:0}}


/* from the first call to the wall behind you */
.motion .run{display:block;height:820svh;margin:36px calc(-1*var(--gutter)) 0}
.motion #flood{height:420svh;margin-top:0}
.run__pin{position:sticky;top:0;height:100svh;overflow:hidden;background:var(--white);color:var(--black)}
.run__say{position:absolute;inset-inline:var(--gutter);top:5svh;font-family:var(--display);font-weight:700;font-size:clamp(3rem,12.5vw,6rem);line-height:1;text-wrap:balance;opacity:0}
.run__note{top:auto;bottom:76px;font-family:var(--body,inherit);font-weight:600;font-size:clamp(1.05rem,4.2vw,1.5rem);line-height:1.3}
.draw{position:absolute;left:0;top:calc(5svh + 104px);width:100%;height:calc(95svh - 114px)}
.ink{fill:none;stroke:#000;stroke-linecap:round;stroke-linejoin:round;stroke-dasharray:1 1;stroke-dashoffset:1}
.draw text{font-family:"Heebo",Arial,sans-serif;font-weight:600;fill:#000;direction:rtl}
.draw .label{fill:#6b6b6b;font-weight:500}
.shade{fill:rgba(0,0,0,.12)}
#flood .draw{transform-origin:50% 75%}
.skull{fill:#000}
.trail{fill:none;stroke:#fff;stroke-width:4;stroke-dasharray:2 16;stroke-linecap:round}
.bubble{fill:#fff;stroke:#000;stroke-width:4;stroke-linejoin:round}
.sheet{fill:#fff;stroke:#000;stroke-width:5;stroke-linejoin:round}
.film{fill:#000}
.play{fill:#fff}
.halo{fill:none;stroke:#fff;stroke-width:46;stroke-linecap:round;stroke-linejoin:round}
.blank{fill:#fff;stroke:#fff;stroke-width:14}
.rec{fill:#e0241b}
.drop{display:none}
.lens{fill:none;stroke:#000;stroke-width:6}
.lens__arm{stroke-width:14;stroke-linecap:round}
.head{fill:none;stroke:#e0241b;stroke-width:7}
.brands{display:flex;align-items:center;gap:14px;margin:0 var(--gutter);padding:16px 0;border-block:1px solid rgba(255,255,255,.16)}
.brands p{flex:none;font-size:1rem;color:var(--grey)}
.brands__run{display:flex;flex:1;min-width:0;overflow:hidden;font-weight:500;font-size:1.05rem;line-height:1.4;color:#d8d8d8;-webkit-mask-image:linear-gradient(to left,transparent,#000 8%,#000 88%,transparent);mask-image:linear-gradient(to left,transparent,#000 8%,#000 88%,transparent)}
.brands ul{display:flex;flex:none;gap:36px;margin:0;padding:0 0 0 30px;white-space:nowrap}
.motion .brands ul{animation:brands 34s linear infinite}
@keyframes brands{to{transform:translateX(100%)}}
@media (min-width:1400px){
  .brands__run{-webkit-mask-image:none;mask-image:none}
  .motion .brands ul{animation:none}
  .brands ul[aria-hidden]{display:none}
}

.motion .set__pair{height:170svh;margin-top:34px}
.motion .wipe__pin{position:sticky;top:0;height:100svh;overflow:hidden;background:#111}
.motion .wipe__pin video{position:absolute;top:0;width:calc(100svh*1.125);max-width:none;height:100%;aspect-ratio:auto;object-fit:cover}
.motion .wipe__a{left:calc(50% - 100svh*.84375)}
.motion .wipe__b{position:absolute;top:0;left:calc(50% - 100svh*.28125);width:calc(100svh*.5625);height:100%}
.motion .wipe__top{display:block;position:absolute;inset:0;overflow:hidden;clip-path:inset(0 100% 0 0)}
.motion .wipe__line{display:block;position:absolute;top:0;bottom:0;left:0;width:2px;background:var(--white);will-change:transform}
.motion .wipe__pin figcaption{bottom:92px}


.demo{margin-top:12px;font-size:.8rem;color:var(--grey)}

.foot{display:flex;justify-content:space-between;align-items:center;padding:18px var(--gutter) calc(84px + env(safe-area-inset-bottom));font-size:.95rem}
.foot a{direction:ltr;padding:10px 0}

.sticky{position:fixed;inset-inline:12px;bottom:calc(12px + env(safe-area-inset-bottom));z-index:20;background:var(--white);color:var(--black);box-shadow:0 0 0 2px var(--black);text-align:center;font-weight:600;text-decoration:none;padding:10px 14px;min-height:52px;display:flex;align-items:center;justify-content:center;gap:10px;transform:translateY(160%);transition:transform .2s ease}
.sticky img{width:32px;height:32px;flex:none;border-radius:50%;object-fit:cover}
.sticky.is-on{transform:none}

@media (min-width:760px){
  :root{--gutter:56px}
  h2{font-size:clamp(3.6rem,5.8vw,6.4rem)}
  .gap{padding-top:90px;padding-bottom:130px}
  .hero__top{padding-block:10px}
  .hero .wall{grid-template-columns:repeat(4,1fr)}
  .hero .tile__open{padding:16px}
  .hero .wall{min-height:max(40svh,300px)}
  .hero__text{display:grid;grid-template-columns:minmax(0,36em) auto;align-items:center;justify-content:start;column-gap:40px;padding:26px var(--gutter) 34px}
  .hero h1{grid-column:1/-1;font-size:clamp(4rem,6.6vw,7.6rem)}
  .hero__text p{font-size:1.3rem;margin-top:18px;text-wrap:pretty}
  .hero .btn{margin-top:18px}
  .run__intro p{font-size:1.5rem;max-width:34em}
  .call__text p{font-size:1.5rem}
  .gap__cases{grid-template-columns:repeat(3,1fr);gap:40px;margin-top:28px;align-items:start}
  .case{grid-template-columns:1fr;gap:18px}
  .case p{font-size:1.25rem}
  .wall{grid-template-columns:repeat(4,1fr)}
  .tile__open{padding:22px}
  .tile__open::before{top:22px;inset-inline-start:22px}
  .tile__fact{font-size:.95rem}
  .more{padding-top:130px}
  .more .wall{grid-template-columns:repeat(4,1fr)}
  .more .wall .tile__open{padding:16px}
  .more .wall .tile__open::before{top:16px;inset-inline-start:16px;width:20px;height:24px}
  .more .wall .tile__name{font-size:2.6rem}
  .more .wall .tile__fact{font-size:.95rem}
  .pair .tile__name{font-size:clamp(2.2rem,8vw,4rem)}
  .pair .tile__fact{font-size:.95rem}
  .pair .tile__open::before{top:22px;inset-inline-start:22px;width:20px;height:24px}
  .more h2{padding-bottom:40px}
  .pair{grid-template-columns:1fr 1fr}
  .wide--full{aspect-ratio:21/9}
  .wide .tile__open{padding:22px}
  .more{padding-bottom:0}
  .offer{padding-block:150px}
  .set{display:grid;grid-template-columns:1fr minmax(0,calc(100svh*1.125));align-items:center;padding:0;gap:48px}
  .set__text{padding-inline:var(--gutter) 0}
  .set__text h2{font-size:clamp(3.4rem,6vw,6rem)}
  .set__text p{font-size:1.5rem}
  .set__day{max-width:min(320px,48svh)}
  .set__pair{margin:0;height:100svh}
  .set__pair video{height:100%}
  .set__pair figcaption{bottom:20px}
  .about{display:grid;grid-template-columns:1fr 1fr;align-items:center}
  .about img{height:100svh;aspect-ratio:auto}
  .about__text{padding:60px var(--gutter)}
  .about__text p{font-size:1.5rem}
  .ask{display:grid;grid-template-columns:1fr 1fr;gap:64px;padding:110px var(--gutter)}
  .ask .sr{position:absolute}
  .ask__item+.ask__item{margin-top:0}
  .ask__item p{font-size:1.35rem}
  .call{display:grid;grid-template-columns:1.2fr 1fr;gap:80px;align-items:start;padding-block:150px}
  .reach{margin-top:0}
  .reach .btn{width:auto}
  .sticky{display:none}
  .run__say{inset-inline:var(--gutter) auto;right:var(--gutter);left:auto;width:36vw;top:50%;transform:translateY(-50%);font-size:clamp(3.8rem,5.6vw,6.4rem)}
  .run__note{top:auto;bottom:6svh;transform:none;font-size:1.4rem}
  .draw{left:var(--gutter);top:2svh;width:calc(100vw - 36vw - var(--gutter)*3);height:96svh}
  .motion .set{grid-template-columns:1fr var(--wipe-w);align-items:start;--wipe-w:56vw;--wipe-h:max(100svh,calc(var(--wipe-w)*1.7778));--wipe-c:calc(var(--wipe-h)*.5625)}
  /* on a wide screen the before/after fills its half: cropped top and bottom, never letterboxed */
  .motion .set .wipe__pin video{width:calc(var(--wipe-c)*2);height:var(--wipe-h);top:calc((100svh - var(--wipe-h))*.4);left:calc((var(--wipe-w) - var(--wipe-c))/2 - var(--wipe-c))}
  .motion .set .wipe__b{width:var(--wipe-c);height:var(--wipe-h);top:calc((100svh - var(--wipe-h))*.4);left:calc((var(--wipe-w) - var(--wipe-c))/2)}
  .motion .set__text{position:sticky;top:0;min-height:100svh;display:flex;flex-direction:column;justify-content:center;padding-block:40px}
  .motion .set__pair{height:170svh;margin:0}
  .motion .wipe__pin figcaption{bottom:20px}
  .foot{padding-bottom:18px}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation:none!important;transition:none!important}
}